# Apple’s HomeView Rewrites Online Recipes

- Topic: tech
- Source: [The Verge](https://www.theverge.com/tech/1012820/apple-homeview-recipe-formatting)
- Published: 2026-10-17
- Original: https://www.theverge.com/tech/1012820/apple-homeview-recipe-formatting
- Language: en
- Image: https://platform.theverge.com/wp-content/uploads/sites/2/2026/10/Apple-HomeView-Cooking_73277b.png?quality=90&strip=all&crop=0,0,100,100

## At a glance

- Apple’s HomeView pulls recipes into a voice‑controlled, step‑by‑step format, eliminating scrolling.
- Recipe writers fear loss of ad revenue because HomeView strips affiliate links from the original page.
- Apple guarantees at least one ad impression by requiring recipes to be opened on iPhone or Safari before loading.
- Critics warn that the stripped‑down format may leave out useful troubleshooting tips and ingredient substitution advice.

## Sources

- [The Verge](https://www.theverge.com/tech/1012820/apple-homeview-recipe-formatting)

## The story

Apple revealed its HomeView smart display in a three‑minute ad that shows a busy family kitchen, positioning the device as a hands‑free cooking assistant that pulls up recipes instantly. HomeView strips a recipe to ingredient lists, step‑by‑step instructions and timers, all navigable by voice and Siri, removing the need to scroll through long web pages. Recipe writers say the feature removes the ads and affiliate links that many free recipes rely on for revenue. Eater’s Bettina Makalintal argues that stripping content breaks the “unspoken social contract” between writers and readers. Apple insists every recipe loaded on HomeView must first be opened on an iPhone or Safari, guaranteeing at least one ad impression per visit. Critics warn readers lose helpful background details, such as troubleshooting tips or ingredient substitutions, that are often buried in the original page’s narrative. HomeView follows Amazon’s Echo Show and 2021 startup Recipeasly, but Apple’s Siri integration and focus on a seamless kitchen experience differentiate it. As smart‑display adoption rises, the debate over monetization and content ownership is expected to grow.

> Summary by Daily Read Bytes. [Read the original source](https://www.theverge.com/tech/1012820/apple-homeview-recipe-formatting)