# Korean Beauty Products Gain Popularity in the US

- Topic: business
- Source: CNBC
- Published: 2026-07-18
- Original: https://www.cnbc.com/2026/07/18/korean-beauty-products-are-becoming-mainstream-in-the-us.html
- Language: en
- Image: https://image.cnbcfm.com/api/v1/image/108314160-1780092284573-gettyimages-2278106307-OLIVE_YOUNG_STORES.jpeg?v=1784322596&w=1920&h=1080

Korean beauty products have become increasingly popular in the US, with sales reaching $2.8 billion in early 2026. This trend is expected to continue, with analysts forecasting further growth in the coming years. Consumers are driving this demand, seeking out functional skincare products and embracing the 'glass skin' look.

## Key takeaways

- K-beauty sales in the US reached $2.8 billion in early 2026, a 48% increase from the previous year.
- Analysts forecast further growth in the coming years, with some predicting sales to reach $4 billion in 2026.
- Consumers are driving demand for K-beauty products, seeking out functional skincare products and embracing the 'glass skin' look.

> Summary by Daily Read Bytes. Read the original at https://www.cnbc.com/2026/07/18/korean-beauty-products-are-becoming-mainstream-in-the-us.html