# Madison Wells Balances Art and Commerce in Film, TV, and Live Events

- Topic: cinema
- Source: Variety
- Published: 2026-07-24
- Original: https://variety.com/2026/film/news/madison-wells-gigi-pritzker-dan-steinman-strictly-business-1236820036/
- Language: en
- Image: https://variety.com/wp-content/uploads/2026/07/FotoJet-e1784873768156.jpg

Madison Wells Media's Gigi Pritzker and Dan Steinman discuss navigating the film industry's challenges, including finding the right audience and balancing art and commerce.

## Key takeaways

- Pritzker and Steinman aim to increase Madison Wells' output and presence in international film sales.
- The company prioritizes understanding its target audience and adapting to market trends.
- Steinman's expertise in distribution, exhibition, and finance will help Madison Wells make strategic decisions.

> Summary by Daily Read Bytes. Read the original at https://variety.com/2026/film/news/madison-wells-gigi-pritzker-dan-steinman-strictly-business-1236820036/