# Netflix Doubles Down on Live Programming

- Topic: cinema
- Source: Deadline
- Published: 2026-07-16
- Original: https://deadline.com/2026/07/netflix-ramp-up-live-programming-bts-the-comeback-1236984610/
- Language: en
- Image: https://deadline.com/wp-content/uploads/2026/07/BTS_Group_LivePerformance_HYBE_00011.jpg

Netflix is increasing its focus on live events, following the success of shows like 'BTS: The Comeback Live' and 'The Roast of Kevin Hart'. These events have driven subscriber numbers and ad revenue for the streamer. Live programming is expected to account for a larger share of Netflix's content budget and view hours.

## Key takeaways

- Netflix is doubling down on live programming after successful events like 'BTS: The Comeback Live' and 'The Roast of Kevin Hart'.
- Live events have driven subscriber numbers and ad revenue for the streamer.
- Live programming is expected to account for a larger share of Netflix's content budget and view hours.

> Summary by Daily Read Bytes. Read the original at https://deadline.com/2026/07/netflix-ramp-up-live-programming-bts-the-comeback-1236984610/