# Publicis Appoints New Leaders for AI Tool Marcel

- Topic: marketing
- Source: [Marketing Dive](https://www.marketingdive.com/news/publicis-installs-leadership-atop-marcel-as-agentic-drives-growth-plans/872691/)
- Published: 2026-10-26
- Original: https://www.marketingdive.com/news/publicis-installs-leadership-atop-marcel-as-agentic-drives-growth-plans/872691/
- Language: en
- Image: https://imgproxy.divecdn.com/v_5zZepf1ml10smrs9s1eva3b22BuXMn4nDT2Si5vfM/g:ce/rs:fit:770:435/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS8yVDVSNjZCLmpwZw==.webp

## At a glance

- Publicis names Scott Hagedorn CEO and Sam Levine Archer CSO of AI platform Marcel
- Marcel will expand influencer, sports, culture, and AI chatbot optimization services
- Leadership taps Publicis Sapient, Epsilon, and Lotame for data integration
- The move underscores Publicis’s agentic‑AI focus amid a $2.2 billion LiveRamp deal

## Sources

- [Marketing Dive](https://www.marketingdive.com/news/publicis-installs-leadership-atop-marcel-as-agentic-drives-growth-plans/872691/)

## The story

Publicis Groupe has created a dedicated leadership team for its internal AI platform Marcel, appointing Scott Hagedorn as CEO and Sam Levine Archer as chief strategy officer, according to a press release. These appointments aim to broaden Marcel’s offerings in influencer marketing, sports, culture, and AI chatbot optimization.

Hagedorn and Archer bring four years of AI experience at Publicis, having previously worked at Omnicom. Marcel, launched in 2017, will now leverage Publicis Sapient, Epsilon, and Lotame to weave data from enterprise, consumer, and marketing intelligence into its services, supporting the firm’s “Power of One” strategy for cross‑agency collaboration.

The leadership shift signals Publicis’s commitment to agentic AI as a growth engine, coinciding with the acquisition of data assets like Lotame and the pending $2.2 billion LiveRamp deal. While the group reported 5 % organic revenue growth in Q3, it noted slower uptake of enterprise‑wide AI transformation. CEO Arthur Sadoun said Publicis will double down on data and technology, contrasting competitors who are cutting headcount.

> Summary by Daily Read Bytes. [Read the original source](https://www.marketingdive.com/news/publicis-installs-leadership-atop-marcel-as-agentic-drives-growth-plans/872691/)