# Westmalle Dubbel Marks 100 Years

- Topic: marketing
- Source: [vrt.be](https://www.vrt.be/vrtnws/en/2026/08/26/westmalle-dubbel-trappist-beer-celebrates-its-100th-anniversary.rss.xml)
- Published: 2026-08-30
- Original: https://www.vrt.be/vrtnws/en/2026/08/26/westmalle-dubbel-trappist-beer-celebrates-its-100th-anniversary.rss.xml
- Language: en

## At a glance

- Westmalle Dubbel celebrates its 100th anniversary, a milestone since 1836
- The 33‑cl bottle will get a new label and a matching crown cap
- A commemorative glass with a silver rim will be released for collectors
- Limited‑edition Westmalle cheese will be served in pubs during the celebration

## Sources

- [vrt.be](https://www.vrt.be/vrtnws/en/2026/08/26/westmalle-dubbel-trappist-beer-celebrates-its-100th-anniversary.rss.xml)

## The story

Westmalle Abbey’s flagship Trappist beer, Westmalle Dubbel, is celebrating its centenary, marking 100 years since the monks first brewed the original table beer in 1836. The anniversary celebration will feature a redesigned 33‑centilitre bottle label and a matching crown cap, giving the classic brown ale a fresh look for the first time in a century. In addition, the brewery will release a commemorative glass with a silver rim that echoes the style of earlier Westmalle vessels, offering collectors a tangible piece of history. Between late September and late October, pubs across Belgium will pair a Westmalle Dubbel order with a bite of limited‑edition Westmalle cheese, a special product created solely for the milestone. The monks, who run the abbey with 17 residents and 75 staff, maintain that their brewing remains a means of sustaining the community and supporting charitable causes, rather than seeking profit. While the recipe has evolved over the decades, the core philosophy and flavour profile have stayed consistent, according to head of marketing Manu Pauwels, who highlighted the beer’s role in defining the Trappist style. The centenary not only celebrates a historic brew but also underscores Westmalle’s enduring commitment to quality and community, reinforcing the brand’s status as a benchmark for Trappist ales worldwide.

> Summary by Daily Read Bytes. [Read the original source](https://www.vrt.be/vrtnws/en/2026/08/26/westmalle-dubbel-trappist-beer-celebrates-its-100th-anniversary.rss.xml)