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Good Good Golf Pulls Out of PGA Tour Sponsorship

Good Good Golf, a popular golf‑content channel, has withdrawn its title sponsorship of an upcoming PGA Tour event in Austin, Texas, following a controversial video that depicted a man violently shoving a woman. The clip, released last week to promote a new Callaway driver, was removed after backlash for portraying violence against women. In a statement, Good Good Golf apologized and said it would focus on internal culture and learning from the incident. Callaway Golf confirmed it had ended its relationship with the creators and pledged a $1 million donation to organisations working to prevent violence against women, while tightening its approval processes. The PGA Tour issued a statement supporting the decision, noting the event would still run from November 12‑15 and that sponsorship plans would be revisited later. Good Good Golf’s move follows criticism from viewers and a broader conversation about respectful representation in sports media. The incident highlights the growing scrutiny of content creators’ influence on public perception of golf. The Austin tournament will proceed as scheduled, with the tour looking for a new sponsor.

· Sky Sports

The essential points

  1. 01Good Good Golf pulls out of title sponsorship for the Austin PGA Tour event after a violent video backlash.
  2. 02Callaway Golf ends ties with the creators and pledges $1 million to anti‑violence organisations, tightening approval procedures.
  3. 03The PGA Tour confirms the event will still run Nov 12‑15, with future sponsorship plans to be announced.
  4. 04The incident underscores heightened scrutiny of content creators’ portrayal of violence in sports media.

The full brief

Good Good Golf, a popular golf‑content channel, has withdrawn its title sponsorship of an upcoming PGA Tour event in Austin, Texas, following a controversial video that depicted a man violently shoving a woman. The clip, released last week to promote a new Callaway driver, was removed after backlash for portraying violence against women. In a statement, Good Good Golf apologized and said it would focus on internal culture and learning from the incident.

Callaway Golf confirmed it had ended its relationship with the creators and pledged a $1 million donation to organisations working to prevent violence against women, while tightening its approval processes. The PGA Tour issued a statement supporting the decision, noting the event would still run from November 12‑15 and that sponsorship plans would be revisited later. Good Good Golf’s move follows criticism from viewers and a broader conversation about respectful representation in sports media.

The incident highlights the growing scrutiny of content creators’ influence on public perception of golf. The Austin tournament will proceed as scheduled, with the tour looking for a new sponsor.