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Instagram Adds Tagged Posts to Profile Grids

Instagram has introduced a new feature that lets users add posts in which they are tagged to their own profile grid. The option appears as an “Add to grid” button when a tagged post is opened, and the added photo shows a small tag icon in the top‑right corner of its thumbnail. By placing tagged content on their main feed, creators can showcase collaborations and brand partnerships more prominently, reinforcing Instagram’s community‑centric strategy. The move follows a series of profile‑customisation updates, including a June 2026 drag‑and‑drop reordering feature that replaced the former reverse‑chronological order. Instagram head Adam Mosseri described the reordering launch as “finally” a relief for users pressured to post. The platform has also rolled out other collaboration tools such as post collaborators, collaborative Stories and a remix function, though an AI‑powered remix option was later removed. With Reels now accounting for roughly half of user time, Instagram is prioritising features that encourage interaction rather than purely video consumption. The tagged‑post addition is a small tweak that supports the broader goal of keeping users engaged through community interaction.

· techjuice.pk

The essential points

  1. 01Instagram now lets users add tagged posts to their profile grid via a new “Add to grid” button, adding a small tag icon to the thumbnail.
  2. 02The feature supports creators in highlighting collaborations and brand partnerships, giving them a more prominent place on their main feed.
  3. 03Instagram’s recent updates include a June 2026 drag‑and‑drop reordering tool that replaced the previous reverse‑chronological layout.
  4. 04The platform has introduced other collaboration tools, such as post collaborators, collaborative Stories, and a remix function, though an AI‑powered remix was later removed.
The full brief

Instagram has introduced a new feature that lets users add posts in which they are tagged to their own profile grid. The option appears as an “Add to grid” button when a tagged post is opened, and the added photo shows a small tag icon in the top‑right corner of its thumbnail. By placing tagged content on their main feed, creators can showcase collaborations and brand partnerships more prominently, reinforcing Instagram’s community‑centric strategy.

The move follows a series of profile‑customisation updates, including a June 2026 drag‑and‑drop reordering feature that replaced the former reverse‑chronological order. Instagram head Adam Mosseri described the reordering launch as “finally” a relief for users pressured to post. The platform has also rolled out other collaboration tools such as post collaborators, collaborative Stories and a remix function, though an AI‑powered remix option was later removed.

With Reels now accounting for roughly half of user time, Instagram is prioritising features that encourage interaction rather than purely video consumption. The tagged‑post addition is a small tweak that supports the broader goal of keeping users engaged through community interaction.