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Sarah Jane Nader Debuts Limited‑Edition Express Collection

Sarah Jane Nader, the star of the hit reality series "Love Thy Nader," has stepped into the role of creative director for the first time. She partnered with the fashion retailer Express to launch a 46‑piece capsule collection that debuted online on September 23 and is available in select stores nationwide. The line blends sharp tailoring with Nader’s signature edgy silhouettes, featuring items such as the SJ Shirt & Tie, Casting Jacket, and Backstage Bomber. Nader said the collection celebrates authentic self‑expression, encouraging wearers to feel confident whether in a dress or a suit. Family members are honored throughout the inventory, with pieces named after her mother (Mae), grandmother (Mazzie), and siblings (Brooksie, Holland, Breaux). Prices range from $38 for the most basic items to $228 for the high‑end pieces, with a $88 SJ Shirt & Tie and a $168 Backstage Bomber among the highlighted options. The campaign imagery showcases a mix‑and‑match approach, highlighting the versatility of the capsule’s designs. Nader’s move follows her historic all‑female pairing on "Dancing With the Stars," marking a new chapter in her creative career.

· The Hollywood Reporter

The essential points

  1. 01Express releases Sarah Jane Nader capsule on Sept. 23, limited online and in select stores
  2. 02Collaboration features 46 pieces, including the SJ Shirt & Tie and the Backstage Bomber
  3. 03Designs honor Nader’s family, with items named after her mother, grandmother, and siblings
  4. 04Prices span $38 to $228, offering affordable luxury for diverse wardrobes
The full brief

Sarah Jane Nader, the star of the hit reality series "Love Thy Nader," has stepped into the role of creative director for the first time. She partnered with the fashion retailer Express to launch a 46‑piece capsule collection that debuted online on September 23 and is available in select stores nationwide. The line blends sharp tailoring with Nader’s signature edgy silhouettes, featuring items such as the SJ Shirt & Tie, Casting Jacket, and Backstage Bomber.

Nader said the collection celebrates authentic self‑expression, encouraging wearers to feel confident whether in a dress or a suit. Family members are honored throughout the inventory, with pieces named after her mother (Mae), grandmother (Mazzie), and siblings (Brooksie, Holland, Breaux). Prices range from $38 for the most basic items to $228 for the high‑end pieces, with a $88 SJ Shirt & Tie and a $168 Backstage Bomber among the highlighted options.

The campaign imagery showcases a mix‑and‑match approach, highlighting the versatility of the capsule’s designs. Nader’s move follows her historic all‑female pairing on "Dancing With the Stars," marking a new chapter in her creative career.