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India's tourism ministry partners with Netflix, YouTube for global promotion
indiaIndia's Ministry of Tourism has partnered with Netflix and YouTube to promote Indian tourist destinations globally through cinematic storytelling. Union Minister Gajendra Singh Shekhawat said that these partnerships can create wonders in promoting Indian tourism. The partnership aims to showcase India's diverse regions and cultural heritage to the world.
At a glance
- India's Ministry of Tourism has partnered with Netflix and YouTube to promote Indian tourist destinations globally.
- The partnership aims to showcase India's diverse regions and cultural heritage to the world.
- Union Minister Gajendra Singh Shekhawat said that these partnerships can create wonders in promoting Indian tourism.
- Netflix has produced over 200 original productions in India, spending about $2 billion on content.