cinemaSource: VarietyPublished
Madison Wells Balances Art and Commerce in Film, TV, and Live Events
cinema · VarietyMadison Wells Media's Gigi Pritzker and Dan Steinman discuss navigating the film industry's challenges, including finding the right audience and balancing art and commerce.
At a glance
- Pritzker and Steinman aim to increase Madison Wells' output and presence in international film sales.
- The company prioritizes understanding its target audience and adapting to market trends.
- Steinman's expertise in distribution, exhibition, and finance will help Madison Wells make strategic decisions.