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cinemaSource: DeadlinePublished

Netflix Doubles Down on Live Programming

cinema · Deadline

Netflix is increasing its focus on live events, following the success of shows like 'BTS: The Comeback Live' and 'The Roast of Kevin Hart'. These events have driven subscriber numbers and ad revenue for the streamer. Live programming is expected to account for a larger share of Netflix's content budget and view hours.

Read the full article on Deadline ↗

At a glance

  • Netflix is doubling down on live programming after successful events like 'BTS: The Comeback Live' and 'The Roast of Kevin Hart'.
  • Live events have driven subscriber numbers and ad revenue for the streamer.
  • Live programming is expected to account for a larger share of Netflix's content budget and view hours.
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