indiaSource: The Times of IndiaPublished
PM Modi Urges Ministers to Boost Social Media Presence
india · The Times of IndiaPrime Minister Narendra Modi has asked his Cabinet colleagues to increase their social media presence, particularly on Instagram, to connect with the youth. This move comes after his own Instagram post garnered 305 million views. Modi emphasized the importance of using social media to reach out to Gen Z, who are more comfortable with platforms like Instagram.
At a glance
- PM Modi has been using Instagram since 2014 and has repeatedly urged his ministers to hold interactive sessions with youth on the platform.
- The PM's advice comes amid a growing sense that BJP may be ceding the advantage in reaching out to Gen Z, who prefer Instagram over WhatsApp.
- Modi has stressed that social media has emerged as the main source of information for large sections of the youth and its growing allure needs to be harnessed.