CinemaPublished
Spider-Man Fills Screen with Brands
The new Spider-Man film features an unusual amount of product placement. Brands like Samsung and Little Caesars have integrated their products into the movie's story. This is part of a larger trend in Hollywood, with 165 corporate brands licensing their products for use in the film. The deals are reportedly worth over $300 million, more than the movie's budget.
At a glance
- The film features an unusually high amount of product placement.
- Brands like Samsung and Little Caesars have integrated their products into the movie's story.
- The deals are reportedly worth over $300 million, more than the movie's budget.
- This is part of a larger trend in Hollywood, with more companies seeking to license their products for use in films.